After many months of work and consultation, the new AGGA brand identity has been released featuring National and State applications. Our goal in the process was to deliver a brand identity which helps to create the right impression of the association as the voice of glass in Australia. As we enter a new era in the association, with a range of important initiatives underway, the timing is right to promote the association with a forward looking brand identity.
Branding matters in today's business world - a modern and eye-catching brand identity can help an organisation and its members to get noticed in a cluttered marketplace. The way we see a brand is much more than this, it's a way of capturing all of the meaning and associations that we attribute to an organisation.
Never before has up-to-date branding been more important in AGGA's history - as we roll out initiatives like our Accredited Company Program (ACP), members will be relying on the AGGA names and brand more than ever before to impress customers and develop increasingly sophisticated marketing strategies.